MAGAZINE MUSEUM.NET magazinemuseum@gmail.com we buy and sell magazines/ we accept magazine donations
 MAGAZINE MUSEUM.NET magazinemuseum@gmail.com we buy and sell magazines/ we accept magazine donations

    JANUARY  2020

COVERS & PAGES 36. 1930 -1939
20TH CENTURY MAGAZINES

Welcome to the 1930s. This version of our Covers & Pages section highlights the magazines started in the years 1930 to 1939. This time we're presenting six of the most exciting and significant magazines of that decade.

Coronet was a digest-sized jewel of a general interest and fiction magazine published between 1936 and 1961. Esquire has been the premier men's magazine in America since 1933, and still going strong. Fortune has been the last word in business publications for 90 years now. Life was America's large-format picture magazine for the twentieth century. Look was a large-format, picture magazine, similar to Life, providing very much the same information in the same years. U.S. Camera was a wonderful photography magazine, published monthly from 1938 to1970, and quarterly from 1970 to the end of the 1970s. Of the six publications, only two are still being published. But that does not diminish the significance these six magazines had in the last century. All six were a major part of the culture of the twentieth century. All six were visually exciting, and all six made complete use of both illustrations and photography. By the 1930s, photography reproduction had improved significantly. Offset printing  of magazines had improved to the point that photography began to replace art work in many instances. Of these six magazines shown here, three owed there very existence to photography and photographic reproduction. The 1930s were important years for magazines. The decade provided some of the best of the last century. We proudly present here six very exciting, important magazines. Check them out.

CORONET.

028.1939FEB.

COVER ART-UNKNOWN

﷯ CORONET. NOV1936 - OCT1961. Coronet was a lovely little digest sized magazine published monthly by David Smart from November 1936 to October 1961.It lasted 25 years, 299 total issues. The magazine was revived for a second life in the years 1963 to 1976, although this second life had not the class and spirit of the original. Its monthly elements were a wide variety of articles, fiction, poetry, cartoons, fine and applied art reproductions, photos, and photo essays. Coronet's covers suggested a well-designed sense of order, combined with a genuine appreciation of art from the past. The very helpful listing of contents on its covers shared space with the single showing of a fine art painting. Coronet was a small treasure of a magazine,that offered its monthly treasures in a classy package. As its subtitle suggests, it was a magazine of “infinite riches in a little room”.

CORONET.001.1936NOVv1#1

CORONET.104.1936NOV.P22.PAUL MELTSNER

CORONET.

107.1936NOV.P59.

E.SIMMS CAMPBELL

 

CORONET.

002.1936DEC.

CORONET.

106.1936NOV.

ARTICLE.P39.

E.SIMMS CVAMPBELL

CORONET.

004.1937FEB.COVER ART-DOMENICO GHIRLANDAIO

CORONET.

005.1937MAR.COVER ART-CORNEILLE DE LYON

CORONET.

108.1936NOV.P67.

FRITZ WAGNER-PHOTO

CORONET.

113.1936NOV.P165.

DON WALLACE-PHOTO

CORONET.

006.1937APR.COVER ART-ALFRED COLLINS

CORONET.

112.1936NOV.P137.

RAPHAEL

CORONET.

007.1937MAY.COVER ART-ALBRECHT DURER

CORONET.

132.1938NOV.

ARTICLE-MAGAZINES FOR COLLECTORS

CORONET.

008.1937JUNv2#2.COVER ART-FRANCOIS CLOUET

CORONET.

114.1936NOV.P168.

KENNETH D. SMITH-PHOTO

CORONET.

111.1936NOV.P75.

DON WALLACE-PHOTO

CORONET.

110.1936NOV.P74.

DON WALLACE-PHOTO

CORONET.

121.1937JUN.P114.

WILLINGER-PHOTO

CORONET.

009.1937JUL.COVER ART-UNKNOWN. c1500

CORONET.

010.1937AUG.COVER ART-JUNA OF FLANDERS

CORONET.

011.1937SEP.COVER ART-

HANS HOLBEIN THE YOUNGER

CORONET.

127.1938NOV.

ART-GEORGE JO MESS

CORONET.

014.1937DEC.2

CORONET.

129.1938NOV.ARTICLE-QUIZ

CORONET.

1936AUG.P158

CORONET.

018.1938APR.COVER ART-

UNKNOWN. 15TH C. FRANCE

CORONET.

025.1938NOV.COVER ART-

EUGENE SPEICHER

CORONET.

030.1939APR

CORONET.

137.1938NOV.PHOTO OF ISADORA DUNCAN.ARNOLD GENTHE-PHOTO

CORONET.

138.1938NOV.PHOTO OF GRETA GARBO.ARNOLD GENTHE-PHOTO

CORONET.

109.1936NOV.P69.

DON WALLACE-PHOTO

CORONET.

1939FEB.P154-155.

﷯ ESQUIRE. OCT1933 - PRESENT (2020). For over eighty years Esquire has remained the premier men's magazine in America. Esquire was (and is) a monthly men’s magazine, begun by the same people who produced Coronet- David A. Smart, publisher, and Arnold Gingrich, editor. Esquire and Coronet were very much alike, with the exception that Esquire had a distinctly men’s perspective. Esquire, of course is still being published. Although changed considerably since its early years, Esquire obviously continues to provide a significant service for its readers. It's survival for the past 87-plus years has been largely due to a meaningful offering of articles, fiction, humor, and graphics. It has remained visually exciting without crossing that invisible line into pornography, as so many other men's magazines have done. It's graphics have remained exciting, but not quite as sexist or erotic as in those early years. Esquire is still a monthly periodical with a great deal of energy, and a lot to say to it's readers.

ESQUIRE.

001.1933OCT.v1#1.

ESQUIRE.

009.019.1934JUN.

ESQUIRE.

009.001.1934JUN.

CARTOON BY PETTY

ESQUIRE.043.005.1937APR.CONTENTS PAGE

ESQUIRE.

043.006.1937APR.THE SOUND & THE FURY(LETTERS)

ESQUIRE.043.076-077.THE 1937 AUTOMOBILES.

BY ALEXIS DE SKHNOFFSKY

ESQUIRE.009.1934JUN

ESQUIRE.043.091.1937APR.CARTOON BY E. SIMMS CAMPBELL

ESQUIRE.

043.010.1937APR.TALKING SHOP WITH ESQUIRE

ESQUIRE.

043.036.1937APR.BACKSTAGE WITH ESQUIRE

ESQUIRE.

044.055.1937MAY.MIDNIGHT CARAVAN BY A.M.SULLIVAN. ART BY ARNOLD W. RYAN

ESQUIRE.

015.1934DEC.

COVER ART-SAM BERMAN

ESQUIRE.

043.052.1937APR.

CARTOON BY B. SHERMUND

ESQUIRE.

043.096.1937APR.1937APR.

ARTICLE BY MURDOCK PEMBERTON

ESQUIRE.043.114.1937APR.ART BY YASUO KUNIYOSHI

ESQUIRE.

045.093.1937JUN.ELSE ARGALL. PHOTO BY GEORGE HURRELL

ESQUIRE.

009.002.1934JUN.

CARTOON BY PETTY

ESQUIRE.043.078-079.1937APR.GO MAGYAR, YOUNG MAN.

BY WILLIAM B. POWELL. CARTOON BY GILBERT BUNDY

ESQUIRE.043.044-045.1937APR.LIFE IN A PRISON CELL.

 BY MAXIM GORKI. ART BY GEORGE GROSZ

ESQUIRE.

019.1935APR.

COVER ART BY SAM BERMAN

ESQUIRE.052.1934JUN.FOURTEEN DRAWINGS BY

MAURICE FREED

ESQUIRE.

045.098.1937JUN.

CARTOON BY JARO FABRY

ESQUIRE.

043.107.1937APR.CARTOON BY E.SIMMS CAMPBELL

ESQUIRE.

088.098.1937JUN. ARTICLE  BY SANDERSON SMITH

ESQUIRE.

009.1934JUN. FASHION ART BY  COUTRE ERMIN

ESQUIRE.052.1934JUN. AMERICAN OPEN CARS.

ART BY ALEXIS DE SAKHNOFFSKY

FORTUNE.

0001.1930FEB.v.1#1.

T.M.CLELAND

﷯ FORTUNE. FEB1930 - PRESENT (2020). Fortune magazine is about business. It has been providing information and inspiration for business persons for ninety years. The magazine was started by Henry Luce for Time Inc. in 1930. It was intended to be a work of art, a statement piece for discerning business persons, to be displayed on coffee tables and desk tops. Fortune's covers were exactly that- works of art- visually exciting and unique. The pages inside were not art statements, but they were well designed and informative. Time Inc. proudly published Fortune for 87 years when Time magazines were sold to Meredith Corp. The monthly became a bi-weekly in 1978, and then reverted to a monthly again in 2014. Since its birth in 1930, Fortune has always been the leading journal for business reporting. But it has always been those magnificent covers which separate Fortune from the other business journals.

FORTUNE.0000.1929SEP.DUMMY ISSUE. MASTHEAD DESIGNED BY T.M.CLELAND

FORTUNE.

0000.1929SEP.DUMMY ISSUE.

T.M.CLELAND

FORTUNE.

0000.1929SEP.DUMMY ISSUE.

T.M.CLELAND

FORTUNE.

0000.1929SEP.DUMMY ISSUE.

T.M.CLELAND

FORTUNE.

0000.1929SEP.DUMMY ISSUE.

T.M.CLELAND

FORTUNE.

0000.1929SEP.DUMMY ISSUE.

T.M.CLELAND

FORTUNE.0000.1929SEP.DUMMY ISSUE.T.M.CLELAND

FORTUNE.0000.1929SEP.DUMMY ISSUE.T.M.CLELAND

FORTUNE.0000.1929SEP.DUMMY ISSUE.T.M.CLELAND

FORTUNE.0000.1929SEP.DUMMY ISSUE.T.M.CLELAND

FORTUNE.0000.1929SEP.DUMMY ISSUE.T.M.CLELAND

FORTUNE.0000.1929SEP.DUMMY ISSUE.T.M.CLELAND

FORTUNE.0000.1929SEP.DUMMY ISSUE.T.M.CLELAND

FORTUNE.COVER GALLERY.  0001.1930FEB.v1#1 -  0116.1939OCT  :

FORTUNE.0000.1929SEP. DUMMY ISSUE.

T.M.CLELAND

FORTUNE.0001.1930FEB.

T.M.CLELAND

FORTUNE.0007.1930AUG.

WALTER BUEHR

FORTUNE.0008.1930SEP.

HELCK

FORTUNE.0014.1931APR.

ERNEST H. BAKER

FORTUNE.0017.1931JUL.

ERNEST H. BAKER

FORTUNE.0018.1931AUG.

EDWIN A. GEORGI

FORTUNE.0025.1932MAR.

DIEGO RIVERA

FORTUNE.0029.1932JUL.

ERVINE METZL

FORTUNE.0030.1932AUG.

PAOLO GARRETTO

FORTUNE.0035.1933JAN.

T.M.CLELLAND

FORTUNE.0041.1933JUL.

BERTHAQ LUM

FORTUNE.0042.1933AUG.

ERNEST H. BAKER

FORTUNE.0045.1933NOV.

ROBERT BALL

FORTUNE.0051.1934MAY.

F.V. CARPENTER

FORTUNE.0053.1934JUL.

ANTONIO PETRUCCELLI

FORTUNE.0058.1934DEC.

ANTONIO PETRUCCELLI

FORTUNE.0061.1935MAR.

ROGER DUVOISIN

FORTUNE.0064.1935JUN.

ERNEST H. BAKER

FORTUNE.0069.1935NOV.

ANTONIO PETRUCCELLI

FORTUNE.0075.1936MAY.

JOHN COOK

FORTUNE.0078.1936AUG.

A. J. GRODIN

FORTUNE.0080.1936OCT.

ERNEST KRUNGLIVCUS

FORTUNE.0083.1937JAN.

ANTONIO PETRUCCELLI

FORTUNE.0088.1937JUN.

ANTONIO PETRUCCELLI

FORTUNE.0093.1937NOV.

MAURICE FREED

FORTUNE.0098.1938APR.

JOHN O.COSGRAVE II

FORTUNE.0099.1938MAY.

JOSEPH BINDER

FORTUNE.0103.1938SEP.

THOMAS BENRIMO

FORTUNE.0107.1939JAN.

HENRY KREIS

FORTUNE.0113.1939JUL.

PHOTO-UNKNOWN

FORTUNE.0114.1939AUG.

HANS J. BARSCHEL

FORTUNE.0116.1939OCT.

ANTONIO PETRUCCELLI

﷯ LIFE. NOVEMBER23,1936 - DECEMBER29,1972/ APRIL 1979 - MAY 2000. Life Magazine was the success story of the 1930s, just as Time magazine had been the decade before. Everyone knows Life Magazine. Begun by Henry Luce and Briton Haden on November 23, 1936, it became a part of American culture until its last regular issue of December29, 1972- 36 years and 1864#s later. Photography was king at Life and photo-journalism soon became part of American, and world magazine publishing. Many professional photographers became well known to the public through the pages of Life, names like Alfred Eisenstaedt, Margaret Bourke-White, Robert Capa, Philippe Halsman, and many more. Life’s photographs became part of an 18 million image Picture Collection. For 36 years Life Magazine gave to America, and beyond, a better understanding of the world around them.

LIFE.0001.1936NOV23v1#1.

PHOTO OF FORT PECK DAM-

MARGARET BOURKE-WHITE

LIFE.0001.003.1936NOV23.P3.

INTRODUCTION TO THE FIRST ISSUE OF LIFE

LIFE.0001.016-017.1936NOV23.P16-17.

PHOTO OF MONTANA WORKERS- MARGARET BOURKE-WHITE

LIFE.0022.1937APR19.

PHOTO OF S.S.QUEEN MARY-

AERIAL EXPLORATIONS

LIFE.0026.001-2.1937MAY17.

HIUNDENBERG DISASTER PHOTO-

SAM SPHERE

LIFE.0001.028-029.1936NOV23.P28-29.

ART-JOHN STEUART CURRY

LIFE.0001.036-037.

1936NOV23.P36-37. ROCKEFELLER CENTER IN NEW YORK

LIFE.0028.1937MAY31.

PHOTO OF GOLDEN GATE BRIDGE-STANDARD OIL OF CAL.

LIFE.0001.022-023.1936NOV23.P22-23.

ART-F.R.PAUL

LIFE.0048.1937OCT18.

PHOTO- ALFRED EISENSTAEDT

LIFE.0001.034-035.1936NOV23.

P34-35.ARTICLE ON HELEN HAYES

LIFE.0001.050.19356NOV23.P50.

PHOTO OF FORT KNOX-

McLAUGHLIN AERIAL SURVEY

LIFE.0002.001.1936?.

PHOTO FROM LIFE-THE FIRST 50 YEARS

LIFE.0107.1938DEC05.

PHOTO OF BALLERINA YVETTE CHAUVIRE-NOT CREDITED

 

LIFE.0013.001.1937FEB15.

PHOTO-

MARGARET BOURKE-WHITE

LIFE.0001.1936NOV23v1#1.

PHOTO OF FORT PECK DAM-

MARGARET BOURKE-WHITE

LIFE.0072.1938APR04.

PHOTO OF ANTHONY EDEN-TIME INC

LIFE.0116.1939FEB06.

PHOTO-HERBERT GEHR

LIFE.0114.001.1939JAN23.

PHOTO OF BETTE DAVIS

LIFE.0001.040-041.1936NOV23.

P40-41.ARTICLE ON BRAZIL

LIFE.0121.1939MAR13.

PHOTO OF WORLD'S FAIR SCULPTURE-ALFRED EISENSTAEDT

LIFE.0128.1939MAY01.

PHOTO OF JOE DIMAGGIO- CARL MYDANS

LIFE.0001.028-029.1936NOV23.P29.ART-JOHN STEUART CURRY

LIFE.0002.000.1936DEC07.

PHOTOS OF FRED ASTAIRE-

MARTIN MUNKACSI

LOOK.0055.000.1939JUN06

﷯ LOOK. FEB1937 - OCT19,1971. Look magazine was always slightly second-place to its competitor Life. Both were large format, picture magazines. Started only three months after Life, and ending regular publication only a year after Life, Look always seemed to be shadowing Life in publishing significance. But Look always had a lot to offer its readers. The Cowles Communications Look was rich in news, graphics, and photography. Published in Des Moines, Iowa, Look was a mirror of American culture. Life and Look brought photo- journalism to America. It is believed by some that Life had more news than Look, and Look had more color than Life. But both magazines were an important part of American Culture from the thirties to the seventies.

LOOK.0001.000.1937FEB

LOOK.0011.004.1937AUG03.P4-5

LOOK.0011.004.1937AUG03.copy

LOOK.0011.1937AUG03

LOOK.0011.007.1937AUG03

LOOK.0012.1937AUG17

LOOK.0011.018-019.1937AUG03

LOOK.0011.012.1937AUG03 copy

LOOK.0011.1937AUG03

LOOK.0016.1937OCT26

LOOK.0011.1937AUG03

LOOK.0011.020.1937AUG03

LOOK.0011.015.1937AUG03

LOOK.0011.1937AUG03

LOOK.0020.1937DEC21

LOOK.0022.1938JAN18.2

LOOK.0024.1938FEB15

 

LOOK.0022.001-002.1938JAN18.P1-2 copy

LOOK.0011.026.1937AUG03 copy

LOOK.0028.1938APR12

LOOK.0011.032-033.1937AUG03

LOOK.0011.037.1937AUG03.copy

LOOK.0026.1938MAR15

LOOK.0026.001.FLASH GORDON'S TRIP TO MARS

LOOK.0026.009-010.1938MAR15-1938APR12.FLASH GORDON'S TRIP TO MARS.copy

LOOK.0022.0041938JAN18.P4.copy

LOOK.0034.1938JUL19

LOOK.0022.1938JAN18.

P3.COPY

LOOK.0037.1938SEP13

LOOK.0038.1938SEP27

LOOK.0053.1939MAY09

﷯ U.S. CAMERA. AUTUMN1938 - 1978. U.S.Camera was a well-respected photography magazine published monthly from 1938 to 1970, and quarterly from 1970 to the end of the 1970s. The first two issues were quarterly and spiral bound. The magazine was founded by Thomas J. Maloney, and edited at first by Edward Steichen. What distinguished U.S.Camera, at first, was its large format of 12 inches square. Along with its regular gallery of photos, the magazine also printed articles on photography history, instruction, technology, and equipment. U.S.Camera's subtitle was U.S.Camera and Travel when American Express bought the magazine in 1969, changing the name to Travel and Camera. This title in turn was changed to Travel and Leisure as the photography magazine gradually became more of a travel guide. U.S.Camera is now remembered as a quality photo magazine.

U.S.CAMERA.001.00.1938AUT.v1#1.

PHOTO-BEN SCHNALL

U.S.CAMERA.007.20.1939JUN.P20.

PHOTO-WILLIAM GREENE

U.S.CAMERA.003.00.1939MARAPRv1#3.

U.S.CAMERA.004.39.1939JUNv1#4.P39.PHOTO-WALTER CIVARDI

U.S.CAMERA.004.00.1939JUNv1#4.

PHOTO-SAMUEL FALK

U.S.CAMERA.007.44.1939JUN.P44.ART-BERMAN?.

U.S. CAMERA.005.03-04.1939#5.P3-4.

U.S.CAMERA.001.00.1938AUT.v1#1.

PHOTO OF MARLENE DIETRICH.

U.S.CAMERA.005.00.1939#5.

PHOTO-DAVID FLETCHER

U.S.CAMERA.003.45.1939MARAPR.P45.PHOTO-MARTIN BRUEHL

U.S.CAMERA.003.16.1939MARAPRv1#3.

PHOTO ABOVE- HUBERT.1839

PHOTO BELOW- DAGYERRE,1849

U.S.CAMERA.003.13.1939MARAPR.v1#3.

P13.PHOTO-ANTON BRUEHL

U.S.CAMERA.007.00.1939DEC.#7.

PHOTO-RUZZIE GREEN

U.S.CAMERA.004.47.1939JUN.P47.

PHOTO-GEORGE HURRELL

U.S.CAMERA.007.58-59.1939JUN.P58-59.

U.S.CAMERA.008.00.1940FEBMAR.#8.

PHOTO-FERNAC HAAR