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JULY 2017

COVERS & PAGES 26. 1970-1979
20TH CENTURY MAGAZINES

Welcome to the 1970s.This version of our Covers & Pages section highlights the magazines started between the years 1970-1979.We present here seven of the most exciting magazines of the decade. The last few decades of the twentieth century saw the magazine business in a transient state. Magazines were coming and going,and changing owners,on a massive scale. Of the seven magazines shown here,only one- Avenue, is still in publication. The other six never made it to the end of the century. But this is not to say that these seven magazines were not meaningful publications. While they lasted they were a  significant part of their society, with a great deal to offer their readers. While they lasted they were exciting!

AUDIENCE.COVER.JULAUG1971.PHOTO-RENE BOUCHE

AUDIENCE. JAN 1971-MAR 1973. Audience was another one of those beautiful hardbound magazines that do not exist any longer. It was a general interest bimonthly edited by Tim Hill and designed by those Push Pin guys-Seymour Chwast and Milton Glaser. Like most of the hardbound magazines of that era, it boasted quality printing and typography. Audience presented a wide variety of subject matter illustrated by world-class art and exciting photography. It was a visual joy.

AUDIENCE.ARTICLE.NOVDEC 1971.PHOTO-JAY MAISEL

AUDIENCE.MASTHEAD & TITLE PAGE.JAN 1971.v1#1

AUDIENCE.ARTICLE ON COCA-COLA ART.NOVDEC 1971.

AUDIENCE.ARTICLE.MAYJUN1971.POETRY BY PABLO NERUDA.ART-             GILBERT STONE.

AUDIENCE.ARTICLE.NOVDEC1971.

AUDIENCE.ARTICLE.JULAUG197.ART-                 DANIEL MAFFIA

AUDIENCE.ARTICLE.JULAUG1971.PHOTO-JAY MAISEL

AVENUE. SEP 1971 - PRESENT. Avenue is one of those rare 1970s magazines that is still around in the 2010s. Avenue was the bench mark for quality city magazines- visually exciting, stimulating and with helpful articles. Added to these qualities are truly beautiful, sophisticated covers and you have what every other city magazine in America should be. Of course, there is not the sophisticating editorial nor the well known cartoons of The New Yorker. But Avenue was not The New Yorker. It did not need to be The New Yorker. Avenue has had plenty to offer the city on its own.

AVENUE.COVER.NOV1981.

AVENUE.B15.1981SEP

AVENUE.B41.1983JAN.ART-PETER DE SEVE

AVENUE.B33.1984MAY.          PHOTO-FRED OHRINGER

AVENUE.B18.1985JAN.ART- JUDY PEDERSEN

AVENUE.B24.1981FAL

AVENUE.B25.1981MAR

AVENUE.B37..1981APR

AVENUE.B27.1983MAR

AVENUE.B34.1984MAY

AVENUE.B29.1984FEB.ART- JUDY PEDERSEN

AVENUE.B16.1979NOV.PHOTO- HARRY BENSON

AVENUE.B36.1980FAL

AVENUE.B40.1982JAN

AVENUE.C73.1985SEP.CALLI-GRAPHY-ANITA KARL

AVENUE.C24.1983SUM

EPICURE. WINTER 1972 -FEBMAR 1974. Epicure was one of those brief candles, lasting only 6 quarterly issues (the last issue was bi-monthly). It was a well-designed, visually engaging magazine. It communicated a genuine love of food and cooking. But Epicure's greatest attribute was as a source of instruction. A great deal could be learned in its guides to national cuisines, guides to restaurants, guides to kitchen tools, and more. Epicure was a perfect example of a periodic publication's ability to instruct, as well as entertain.
GEO. U.S. EDITION. APR1979-FEB1985. Geo was a window to the world. In its brief history, it showed us a fascinating planet with exotic places, intriguing people, and far-off joys and sorrows. It presented us with unattainable images of beauty and gave us all a better understanding of other peoples and cultures. However brilliant and valuable it became, Geo ended as a brief glimpse. The American edition lasted only six years. The original German edition of Geo is still, fortunately, being published. It is not surprising that the American edition lasted so few years, and it was not because the American edition did not have enough to offer its readers. The U.S. edition just had too much competition. It was competing against one of the strongest, and oldest magazines around- The National Geographic.

GEO.US.1002-1003.1979APR.ARTICLE.AN OCEAN IS BORN. P44-45.PHOTO-DAVID BURNETT

GEO.US.1006-1007.1979APR.ARTICLE.CHEETAHS.           P94-95.PHOTO-REINHARD KUENKEL

 

GEO.US.1012-1013.1979APR.ARTICLE.EARLY FRENCH PHOTOGRAPHY.P94-95.PHOTO-STEPHANIE PASSET-1915

 

GEO.US.1018-1019.1979JUL.ARTICLE-THE EIGHTH DAY. P98-99.PHOTO-ERNST HAAS

 

GEO.US.1022-1023.1979SEP.ARTICLE-ARABIAN HORSES. P76-77.PHOTO-H.W.SILVESTER

 

GEO.US.1026-1027.1979DEC.ARTICLE-NEW GUINEA. P108-109.PHOTOS-MALCOLM KIRK

 

GEO.US.001.1979APR.PREMIER ISSUE.

PHOTO-THOMAS HOEPKER

GEO.US.1004-1005.1979APR.ARTICLE.AN OCEAN IS BORN. P50.PHOTO-DAVID BURNETT

GEO.US.1008-1009.1979APR.ARTICLE.GERMANY. P136.PHOTO-WILFRIED BAUER

 

GEO.US.1010-1011.1979APR.ARTICLE.GERMANY. P152.PHOTO-WILFRIED BAUER

 

GEO.US.1016-1017.1979JUL.ARTICLE-YEMEN.                 P26-27.PHOTO-MICHAEL WINN

 

GEO.US.1020-1021.1979JUL.ARTICLE-LENINGRAD. P130-131.PHOTO-WILLFRIED BAUER

 

GEO.US.1024-1025.1979NOV.ARTICLE-ART OF MACHINES. P94-95.PHOTOS-ERICH HARTMANN

 

GEO.US.1028-1029.1980JAN.ARTICLE-NAPOLI. P30-31.PHOTOS-MARK RIBOUD

 

 

GEO.US.1039-1040.1980MAR.ARTICLE-JAPANESE FOOD. P32-33.PHOTOS-REINHART WOLF

NAUTICAL QUARTERLY.JUL1977-SUM 1990. Nautical Quarterly was a class act, one of those "they don't make 'em like that anymore" kind of magazines.It was a handsome magazine, well designed, in a quality printed slipcase until its twelfth number, than hardbound thereafter. It provided boat lovers with something to cherish, (other than their boats), for thirteen years, a total of 50 issues. It provided its readers with stories of historic events, images and information on all manner of boating joys, specification data on all kinds of boats.Nautical Quarterly was a treasure.
U & lc. U.S. MAR 1974 - FAL 1999. U and lc, or Upper and Lower Case, was a trade quarterly published by the ITC- International Typeface Corporation. U&lc was a completely 20th Century journal. It was meant to be a promotional piece for the type company, but definitely grew into much, much more. U&lc became the bible, of sorts, for a generation of graphic designers. It was, not only a showcase for typographic design excellence, but a meaningful teaching tool. The reason for its significance and influence, can be traced to its art director and designer- Herb Lubalin. His design excellence was the pinnacle of 20th Century graphic design. He inspired everyone who was a working designer, as well as everyone who wanted to be a working designer. He gave us all a great deal. Herb Lubalin died in 1981. His influence still lives on.

U&lc.010.1976JULv3#2

U&lc.019.1978SEP.v5#3

U&lc.023.1979SEP.v6#3

U&lc.020.1978DEC.v5#4

U&lc.032.024.1981DEC.ART-WILLIAM D. BRAMHALL JR.

U&lc.036.041.1982DEC.ART-MIKE QUON

U&lc.044.006 & 007.1985FEB.CALLIGRAPHY

U&lc.032.010 & 011.         1981DEC.CALLIGRAPHY-JOVICA VELJOVIC

U&lc.017.031.1978MAR.JAZZ

U&lc.010.023.1976JUL.BEN FRANKLIN

U&lc.033.038 & 039.DESIGN

U&lc.090.008.1996FAL.

CHARLES RENNIE MACKINTOSH

U&lc.1991MAR.PROFILE-HERB LUBALIN

U&lc.011.022 & 23.1976SEP.ITC ERAS

U&lc.1981MAR.ART-

JOHN ALCORN

 

U&lc.032.037.1981DEC.JUKEBOX

U&lc.023.012 & 013.1979SEP.WILLIAM P. BRAMHALL JR.

U&lc.082.1994FAL.v21#2

U&lc.035.020 &021.1982SEP.ART- LLERENA AGUIRRE

U&lc.090.010 & 011.1996FAL.                     CHARLES RENNIE MACKINTOSH

U&lc.071.1.1991FAL.v18#3

ZOOM. FRANCE. JAN 1970-NOVDEC 1991. Zoom was what an exciting photography magazine can be, what it should be. It not only had the best photography of its time, it included art work, as well. The original French version lasted for roughly twenty years, inspiring seven other international editions in Australia, England, Germany, Italy, Japan, Spain, and the U.S. Zoom presented its art and fashion photography in a visually exciting, large format. It featured works by the most popular photographers and illustrators of its time. Zoom magazine was a treasured gift of images.

ZOOM.FRANCE.028.000.1975JANFEB#28.  PHOTO-SARAH MOON

 

 

ZOOM.FRANCE.042.009-010.1977JANFEB#42.PHOTO-PETE TURNER

ZOOM.FRANCE.087.003-004.ART-BRIGITTE FAIVRE

ZOOM.FRANCE.050.002.1978JANFEB#50.ART KANE-PHOTO

ZOOM.FRANCE.028.005.1975JANFEB#28.ART-GIR

ZOOM.FRANCE.145.002.        1988.PHOTO-DAVE HOLT

ZOOM.FRANCE.113.    007.1985MAR.      PHOTO-DANZA

ZOOM.FRANCE.050.003.1978JANFEB#50.                                PHOTO-SAM HASKINS

ZOOM.FRANCE.050.005.1978JANFEB#50.TAMARA DE LEMPICKA

 

ZOOM.FRANCE.042.013-014.1977JANFEB#42.J.SEELEY-PHOTO

ZOOM.FRANCE.052.003-004.1978APR#52.PHOTO-FRANCISCO HIDALGO

ZOOM.FRANCE.059.006.1978#59.PHOTO-NORIAKI YOKOSUKA

ZOOM.FRANCE.067.006.1979#67.PHOTO-REID MILES

ZOOM.FRANCE.059.007.1978#59.PHOTO-SERGE LUTENS

ZOOM.FRANCE.061.004.1979APR#61.PHOTO-FRANCOIS GILLET

ZOOM.FRANCE.060.008.1979#60.PHOTO-EDWARD STEICHEN

ZOOM.FRANCE.083.003.1981.POPEYE

ZOOM.FRANCE.080.004.1981MAY.  ALAIN-GILLES BASTIDE

ZOOM.FRANCE.082.001.1981JULAUG. PHOTO-RYSZARD HOROWITZ

ZOOM.FRANCE.088.001.1982.PHOTO-SERGE RAMOS